In The Irresistible Offer, Mark Joyner showed marketers, salespeople, and business leaders how to craft an offer that no reasonable person could refuse. But, despite its undeniable effectiveness, The Irresistible Offer is only one ingredient in Joyner's recipe for consistent sales success. Now, he shares the rest of his proven selling process in The Great Formula. The Great Formula begins where The Irresistible Offer left off: with an unbeatable offer that's just waiting to be sold. This second installment takes that offer and shows you how to present it to customers, sell it, and then sell it again. The key to sales success really is that simple! Realistically, everything you need to know about selling can be summed up in three short steps--create an enticing offer, present it to the right audience, and then give them a second helping of it.

If none of this sounds all that original to you, then you're already on the right track! The Great Formula works because it stresses simplicity and focuses just on those actions that get results. It's real-world, down-to-earth selling advice that's so straightforward even the smartest people often overlook it. But great businesses, whether they know it or not, use The Great Formula everyday. As proof, Joyner examines a variety of successful businesses--some you might already know about--and shows you how they used The Great Formula to great success.

Joyner fully explains every aspect of the three-step process and also includes tips and tricks that will make it even more effective. He shows you how to use word of mouth to turn satisfied customers into free advertising, how to find the perfect potential buyers for your product, and how to increase your profits by selling even more product on the back end.

The Great Formula is simple because, as Joyner shows, success is never complicated. It's only a matter of seeing, with clarity, which simple actions will render the desired result and then taking those actions with zeal. Regardless of what you sell, this time-tested system can be applied to any business--even yours--in any industry.